Some people like radishes. Others prefer bananas. This difference manifests itself not only in culinary choices, but in other areas of life as well. Some readers like literary fiction; others prefer popular titles. Some folks like George R. R. Martin; others prefer J. R. R. Tolkien. Some people like Tony Hillerman; others prefer Sherman Alexie. Mr. Hillerman won honors for his mystery fiction, including the Mystery Writers of America's Edgar award; Mr. Alexie won, among other prizes, the 2010 PEN/Faulkner award for his collection of poems and short stories, War Dances, the title story of which appeared in the August 10, 2009 issue of The New Yorker.

So for a non-Euro-American writer to break through in the United States market, his or her writing must appeal to the majority of Euro-American readers. Which means the writing must conform to Euro-American standards and taste. Which means that even when the writer is a bona fide outsider -- as in the case of Mr. Alexie or Toni Morrison or Gore Vidal -- that writer must still engage a majority of Euro-American readers. Which means that no successful Tribal or Black or Gay writer has ever been able to achieve real, meaningful cross-culture appeal. To attract the most readers, a writer must appeal to the most readers. Which in North America means middle-class white.
Mr. Alexie's stories are alternately funny and poignant, touching and barbed. They give a view of the universal human experience. However, they do that through a biased lens. Because of that, their truth is subjective. Though they are about people on the fringe of society, they are still about people in society. They are ultimately Euro-American tales. Because that is what Euro-Americans want.
And that is whitewashing.
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